It is assumed that the story that is named “Putin to conquer Siberia in yellow Lada” will be complemented by a picture of the Prime Minister in this yellow Lada. However the Australian website fails to provide any visual aids to the article, not even a general picture of the Prime Minister or of a yellow Lada.
On the bright side, the article can be shared on twitter and on Facebook and you do not have to search for this option. Besides there’s a box of the “Related coverage” on your right hand side where you can access the articles about Putin by clicking on their titles.
The UK website does a better job in representing the story on-line as they do complement it with the picture. The picture shows the Prime Minister fuelling the tank of his yellow Lada. It is a nice action shot that helps to catch reader’s attention. The image is fairly small and comes on the left-hand side of the article. However there is an option of enlarging the image for those who want to see a close-up shot.
There is also a good summary lead that is put in bold straight after the title of the article. The word “Russian” is hyperlinked in the article. If we click on it, it will take to the Russian News on the yahoo UK&Ireland website, which is an effective way to access information for the interested audience. Besides the option of sharing the article on Facebook or Twitter is visible and straightforward.
http://uk.news.yahoo.com/18/20100827/ten-putin-drives-across-siberia-in-yello-9700fcb.html
http://www.news.com.au/breaking-news/putin-to-conquer-siberia-in-yellow-lada/story-e6frfku0-1225911116297





